LaSorda says Chrysler won't sell individual brands like Jeep

Responding to word that Chrysler may begin selling off assets and brands soon, Chrysler Vice Chairman and President Tom LaSorda admitted that while the automaker is keen to consider parting with "non-earning assets" or assets that "may be coming due,'" Chrysler "...will not separate the brands from the company." That means that among other things, the struggling automaker may sell tooling for previous-generation vehicles or those on the way out, but it will not part with plants or nameplates.
In a post on Chrysler's Firehouse media blog, LaSorda is quoted as saying "What was reported that we're in discussions to sell the Jeep brand is absolutely false... we will not separate the brands from the company." In particular, Jeep has been the subject of sale rumors as of late, as most analysts figure it is the company's most valuable nameplate. According to LaSorda, the federal aid package that Chrysler recently signed on for means that no assets can be sold without the approval of the 'car czar" anyway. Click through to the jump to read Chrysler's full blog statement.
[Source: Chrysler]