How’s this for culture shock? I’m driving a German-designed Buick alongside a Korean-designed Chevy through the streets of a Chinese city. Welcome to the future of General Motors. GM plans to double its sales in China over the next five years, to two million units. “China remains the centerpiece of our global growth strategy,” GM Asia-Pacific boss Nick Reilly said at the Shanghai show, where the GM stand featured 37 models, including the German-designed Buick and Korean-designed Chevy.
The Buick is the 2010 Regal. It’s an old American nameplate for a brand-new car — a rebadged version of the Opel Insignia, a stylish Fusion-size sedan that’s selling to critical acclaim in Europe, having recently been voted 2009 Car of the Year there by a jury of 59 European auto writers. The Opel-based 2010 Regal replaces the old W-body model that has been sold in China since 2003. Like its predecessor, it’s built in China by Shanghai-GM, the joint venture company operated by General Motors and Chinese automaker SAIC. GM is currently selling 5000 new Regals a month in China. (Here’s a startling contrast: Buick hasn’t sold 5000 a month of anything in the U.S. for some time.)
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