The Wall Street Journal is reporting that Chrysler will be sending all of its existing customers a check for $1,000 towards the purchase of a new vehicle between now and the end of June in an effort to boost sales. The check will arrive in the mail along with a letter from CEO Bob Nardelli.
Chrysler officials told dealers in a web cast that the check is meant to provide a boost in sales and to help some of the 789 dealers that Chrysler plans to drop form its network by June 9.
The dealers have the choice to either sell their inventor of new Chrysler vehicles or sell them to surviving dealerships.
Sources say that the $1,000 certificate can be used on any new Chrysler model and will be sent to more than 9 million Chrysler customers.
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