GM will offer Saturn dealers several options for brand’s future

In the last couple of months there have been numerous reports that General Motors may be looking at dropping its poor performing Saturn brand, however the company’s vice-president of North American vehicle sales, Mark LaNeve, has pointed out that the process is not so simple. One of the biggest challenges, LaNeve explained, is determining whether giving up on a brand is the correct long-term decision. While GM is admittedly throwing the brunt of its cash and labor at its most profitable brands such as Chevrolet, Cadillac, and Buick, the company insists that the Saturn brand has both a "current and future" product program but that this plan is just in "a state of flux" considering the state of the economy. Later this week, Saturn dealers are expected to receive a list of options for the future of the brand.