Ford saved Aston Martin from the scrap heap. And after so many years, and so many millions invested, it’s a shame the Blue Oval isn’t able to enjoy the fruits of its labor. Because Aston Martin is on a roll.
Aston was sold in 2007 to a private investment group headed by David Richards; think of him as Britain’s version of Roger Penske. Serious car guy CEO Ulrich Bez remains at the helm. The model lineup is proliferating, including the upcoming Rapide sedan and a high-tech, million dollar plus flagship called the Aston Martin One-77. The marque is once again chasing an overall win at Le Mans, five decades after it last did so. And of course, Aston Martin remains the automotive clothier of choice for the world’s favorite spy. Not bad for an outfit that, prior to Ford’s involvement and Bez’s guiding hand, had been at bankruptcy’s doorstep too many times to count.
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