Pirelli working with Brembo and Magneti Marelli on Cyber Tire

Pirelli's Cyber Tire will provide real-time tire performance information via a chip/transponder setup in the tire tread. Operating temperature and pressures, typology of the road's surface, and vertical load exerted on the tire will be among the data collected and monitored. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such as hub loads in the same way.
Now that the tire company has partnered with Brembo and Magnetti Marelli on the Cyber Tire, the tie-up could mean a system that quickly transfers information from the tire to the driver, car, and brakes, allowing for more informed and instantaneous performance changes based on driving conditions.
[Source: Pirelli]