5/10/09

Hyundai to run eight ad spots during the Oscars


After a successful Super Bowl XLIII campaign, Hyundai Motor America plans to take over the Oscars tomorrow. The Korean automaker has purchased eight spots during Sunday’s Academy Awards including a new ad for the 2010 Hyundai Genesis Coupe.

Along with its Genesis Sedan 2009 North American Car of the Year ad, Hyundai will debut a new Hyundai Assurance Plus spot. The company will run a total of seven 30-second spots and one 60-second spot during the Oscars.

The Hyundai Genesis Coupe ad is expected to feature score by Yo-Yo Ma and his solo of “Gigue” from Bach’s Suite No. 3 in C Major.

2010 Hyundai Genesis Coupe:

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