Pirelli joins forces with Magneti Marelli and Brembo on new "Cyber Tire"

Three famous Italian automotive firms have joined forces to bring a new “Cyber Tire” to the market. While tire pressure monitoring systems have become commonplace on all but the most entry-level cars, these companies are working on a self-powered microchip-based system that reports temperature, pressure and load wirelessly to the car's computer. Pirelli will work with Magneti Marelli on the electronic control systems and Brembo for the brakes on the new tire. The goal will be to develop a complete solution for car companies that will reduce their engineering costs and be easy to integrate into current product plans.