Devastating Downturn Leading Automakers To Ask Themselves If Events Are Worth the Cost
During the opening days of last week's 2009 Geneva Motor Show, journalists jostled for space in the show's crowded halls to check out the latest new cars and crossovers. When you add in the big name manufacturers like Volkswagen, Opel, and Toyota, as well as the specialty makes Geneva attracts, there are literally scores of brands and hundreds of new models on display. No wonder there were thousands of journalists on hand for the show's media preview, with hundreds of thousands more potential customers expected to pour through the turnstiles during the public days.
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