Want to drive the Ford Fiesta? Ford has announced that it will be launching an 8-month test-drive tour as a part of the Fiesta Movement, adding to the huge social media campaign built around the 2010 Fiesta that will hit U.S. markets next year.
“The Fiesta Movement is about bringing a fuel-efficient, fun new car to the people to experience,” Connie Fontaine, Ford Brand Content and Alliance Manager. “Our goal is to conduct 100,000 consumer test drives by the time that we reveal the North American production version later this year.”
Starting this month, five regional test drive teams will travel across the U.S. to give consumers the opportunity to test drive a Euro-spec Fiesta. The teams will visit over 100 cities in 8 months, stopping in small towns and big cities. Each location will have a free WI-FI hotspot for visitors to share their Fiesta experience immediately after driving one.
Check out our review of the 2010 Ford Fiesta here.
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