A little more than a week after filing for bankruptcy and announcing its partnership with Fiat, Chrysler is returning to network TV advertising with a new prime-time TV campaign that will be launched May 11.
The tagline for the new Chrysler campaign is “We’re building a new car company. Come see what we’re building for you,” and is focused around building consumer confidence in the Dodge, Jeep and Chrysler brands.
The spots will start running on prime-time television on NBC, ABC and Fox. Print and digital media campaigns will be launched next month.
0 comments:
Post a Comment